Gluten Is My Bitch: Rants, Recipes, and Ridiculousness for the Gluten-Free by April Peveteaux

Author:April Peveteaux
Language: eng
Format: mobi, epub
ISBN: 9781617690303
Publisher: Stewart, Tabori and Chang
Published: 2013-05-07T07:00:00+00:00

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The Gluten Rebrand

Let’s face it: Gluten is not a sexy word. In order to really sell this gluten-free thing, we need to rebrand gluten. After assembling a highly talented marketing team to create a new gluten strategy, I totally ignored them and came up with some new words for gluten on my very own. Try the following in a sentence such as “I’m ________-free!” Or “I can’t eat __________ because it makes me poop.”

G-bud

Bongwater

Love poison

Toppertot

Sharon Stone

Wheaty McWheatsalot

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